Content is the soul of almost every task that is being carried out. Its meaning is simple, the arrangement of words or thoughts in meaningful and smart way which satisfies the viewer or reader. Content not only means to expressing words written on a piece of paper, it can include all the ways in which you are able to express your thoughts whether it be oral or visual or written etc.
Marketing without content will be like a fish without water, simply we can say it can’t survive. Any business which wants to endure in the market should always have a good marketing strategy i.e. the content used in those strategy is how much effective in pulling traffic(customers) towards it. From this it is clear that content is some thing that needs to be worked on to have an effective and successful business.
Now the question arises ‘Where is content actually is used in marketing?’ Its answer can be given in just one or two words it is “Almost Everywhere”. Some of the examples are:
• Content for blogs
• Contents for videos
• Content for copywriting
• Content for website
• Content for social media posts
• Content for e-mail marketing
………… and the list goes on till where your thought goes, everything needs content.